
Most Buddhists seem to build connection with him very easily. He is a Bodhisattva representing great compassion. His compassion and kindness is expressed in many ways therefore I believe it is easier for Buddhists to have faith in him. He is also one of the two assistant Bodhisattvas for Amitabha Buddha in the Western Pure Land. The other Bodhisattva is called Mahasthamaprapta Bodhisattva.
From Sanskrit his name is Avalokitesvara Bodhisattva, meaning "One who listens to the cries of the world". He was originally male. Soon he was drawn and shown as a female due to many legends around him in a woman form and also that female form can express his Compassion more fully like a mother to children.
Because of his great vows, miracles attained by people that diligently reciting his name through complete faith, or out of suffering and miseries. As his name said it, he helped those who are suffering if they evoke his name.
In the Lotus Sutra, there is a whole chapter over Avalokitesvara Bodhisattva. The Buddha talked about who he is, his incredible vows, his great deeds, and in which way does he helps sentient beings.
Please read the sutra by clicking on the link below to understand and know more about this incredible Bodhisattva. It is also very beneficial and attain great merit just from reading sutra.
http://www.buddhistdoor.com/oldweb/resources/sutras/lotus/sources/lotus25.htm











